Is Testing 41 Shades of Blue a Good Idea?
A/B testing is always the right thing to do. Can you go too far? See what Google does.
Making it happen (Small Business E-Commerce Link Digest – 2/27/2009)
Getting people to buy in this market is going to take work and a culture of optimization. Here's how to do that.
Marc Andreessen gives you a roadmap to Internet success
You can learn a lot from Marc Andreessen - a guy who's made billions from the Internet. Here's how.
Are unique visitors a meaningful measure of your website's traffic?
Even experts can forget the difference between a count and a measure. Here's why you shouldn't.
Why Latitude matters for your business
One final point about Google Latitude and why it matters to your small business.