Does Google checkout increase conversion?
Marketing Vox says so. Of course, you know what I suggest. A/B test to see for yourself what's best for your business. A 10% lift is nothing to sneeze at.…
Want to improve conversion? Start at the end.
Getting customers to buy online isn't always easy. But it helps if you start at the right end of the funnel.
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)
Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf.
Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant.…
ClickZ: How to Use Customer Reviews to Increase Conversion
ClickZ: How to Use Customer Reviews to Increase Conversion