The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)
People don't just want great content; they want content they can trust. That desire, that need, creates an opportunity for folks who curate and cultivate great content as part of…
How Digital Helps You Answer Your Guest Questions Post-COVID
In a column for Hotel News Now at the start of the COVID-19 pandemic, I talked about how you can use digital to do the heavy lifting for your property.…
Is “Content is King” Dead? (Thinks Out Loud Episode 306)
Some people are starting to question whether content is king. It's a fair question. Content marketing has had a good run, starting at least as early as John Deere's "The…
A Lullaby for Business in Troubled Times (Thinks Out Loud Episode 305)
Times may be tough for many of you right now. But, in the immortal words of singer Shawn Mullins, "Everything is gonna be alright." I don't just mean that as…
The Frightful Five and… Praying Mantises? (Thinks Out Loud Episode 304)
What in the world do the Frightful Five — Apple, Google, Facebook, Amazon, and Microsoft — have in common with praying mantises? And why in the world does that have…