Tim Peter Thinks

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)

Mark Jeffery's "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" dives into marketing data. So, you know I had to take a look.

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What's the deal? More thoughts on deal sites for customer acquisition

Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.

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The real deal on deals sites

June 13, 2011
Tim Peter
E-commerce, Media

Do you offer your product through deals sites like Groupon? Ask yourself why.

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Twitter Weekly Updates for 2011-06-12

June 12, 2011
Tim Peter
twitter

School district called, reminding us our kids should dress appropriately/keep hydrated during heatwave. Are there folks who need this call? # Facebook’s facial recognition: How to check your settings -…

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Is marketing enough?

June 9, 2011
Tim Peter
Marketing, Strategy

The Atlantic has A great piece on why GM couldn't be Apple that's well worth your time. It profiles former GM vice-chairman for product development Bob Lutz, who makes the…

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