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One more point about “click here” as link text…

I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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