The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

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The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

• The Importance of Personalization | ClickZ
• Will a Poor Customer Experience Affect Future Purchases? – eMarketer
• Content is Still the King
• A Simple Approach to Digital Strategy
• 9 Must-Read Personalization Insights to Start Your Week Off Right
• Why Hotel Marketing Depends on Personalization (Travel Tuesday)
• Personalization Starts With a Person (Travel Tuesday)
• Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)
• Using Data to Put Personalization to Work for Your Property [Presentation] (Travel Tuesday)
• Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)
• Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing
• Aggregation Theory – Stratechery by Ben Thompson
• How ‘Aggregation Theory’ is Fueling a Multi-Trillion Dollar Technology Revolution — Adventures in Consumer Technology — Medium

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

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