Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant. Wish I’d thought of it. What techniques do you use? Which ones work best for you?
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[…] Now those images may do more than improve online conversion rate. They may also improve offline sales, too. Avinash Kaushik revisits a favorite topic with “Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips”. You can read our past coverage here. […]
[…] Improve online-to-offline tracking (where I suspect the sales their site does originate are going) […]