Mike Moran provides more techniques for measuring offline conversion

Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant. Wish I’d thought of it. What techniques do you use? Which ones work best for you?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

Small Business Ecommerce Link Digest - July 4, 2008 says:

July 4, 2008 at 6:33 am

[…] Now those images may do more than improve online conversion rate. They may also improve offline sales, too. Avinash Kaushik revisits a favorite topic with “Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips”. You can read our past coverage here. […]

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Do you need to redesign your website? says:

July 8, 2008 at 4:41 am

[…] Improve online-to-offline tracking (where I suspect the sales their site does originate are going) […]

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