Marketing Evolution — January 3rd, 2006

Nick Rice has graciously hosted the latest Marketing Evolution Carnival. Lots of good stuff this time around. Check it out…

Advertising

Valeria Maltoni presents Where’s the Benefit to me? posted at Conversation Agent, saying, “Thank you for this opportunity to contribute to the conversation.”

Chris Houchens presents Users First posted at Shotgun Marketing BLOG, saying, “Your customers are what “monetize” a business. Stop developing short term strategies that kill long term gains.”

Murad Ali presents Three (3) Easy Ways to Optimize Your Blog posted at The New Marketing World.

Branding

Jack Yoest presents Rocky Balboa: Courage, Integrity, Faith, Victory The Movie posted at Reasoned Audacity, saying, “Your Business Blogger was in Philly recently and wondered about the Rocky statue that was briefly at the top of the 72 steps to the Philadelphia Museum of Art. Since September, the statue is now at the base of the steps. So I decided to ask the man who might know, Sylvester Stallone. Why? I asked him. Rocky Sly says, It’s better where it is — at the base of the steps. At the top was the completion — the end — but it’s not the completion that counts — it’s the journey. The Effort; The Passion.”

Kevin Skarritt presents Jingle all the Way posted at Nuts and Bolts of Brand.

Marketing

C.B. Whittemore presents Shelly Lazarus on the Future of Advertising & Marketing posted at Flooring The Consumer.

David Maister presents I Can’t Believe This Worked on Me! posted at Passion, People and Principles, saying, “We all love to believe that we are very rational in our own buying, but there are times when marketing and selling approaches that we would like to believe don’t work on us, well, they actually do.”

Kevin Skarritt presents Control Freak! posted at Nuts and Bolts of Brand.

Matthew Paulson presents The Problem with Quixtar & Amway. posted at Getting Green.

Charles H. Green presents Bad Marketing 101: Trust Me! posted at Trust Matters, saying, “What are the two most trust-destroying words you can say? “Trust me!””

Mike Sansone presents Is del.icio.us a Marketing Tool? posted at Converstations.

Strategy

Andy Nulman presents Theory 2-Intimate Goes Big posted at Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise, saying, “Happy to be at the carnival, and wondering if the rights to the cotton candy concession are still available.”

Tim Peter presents What Google, Yahoo, and Microsoft will buy in 2007 and why… » thinks posted at Tim Peter thinks…, saying, “This is from about a week ago, but I think it takes a broad look at media 2.0 in 2007. Enjoy!”

Tim Peter presents What’s the least you can do? » thinks posted at Tim Peter thinks…, saying, “This is an another post that you might also find useful. Enjoy.”

Matthew Paulson presents Gold: A Bad Investment posted at Getting Green.