The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219)
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The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219) – Headlines and Show Notes
- 2018 reform of EU data protection rules | European Commission
- Federal Reserve Shackles Wells Fargo After Fraud Scandal – The New York Times
- (42) Earning Back Your Trust – YouTube
- Uber puts CEO Dara Khosrowshahi in ads to save its reputation
- Personalization Starts With a Person (Travel Tuesday)
- Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)
- Want To Survive Digital Disruption? Make Experience Your Business
- Podcast Archives
- What Makes You Think Your Customers Care About You?
- The Value of Speed
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Contact information for the podcast: podcast@timpeter.com
Past Insights from Tim Peter Thinks
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Technical Details for Thinks Out Loud
Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone
Running time: 12m 48s
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[…] Data can be put to work automatically to make the journey better — and it doesn’t have to be a ton of data. We often start with search data, and it works great since it connects people directly with the thing they want. “Behavioral personalization” means personalization but without all the creepy data. Instead, it’s personalization that customers are asking for. This matters in a post-GDPR world. […]
[…] Data can be put to work automatically to make the journey better — and it doesn’t have to be a ton of data. We often start with search data, and it works great since it connects people directly with the thing they want. “Behavioral personalization” means personalization but without all the creepy data. Instead, it’s personalization that customers are asking for. This matters in a post-GDPR world. […]
[…] excuse you could make for treating your customers badly is “well, technically, it was legal.“ GDPR exists because marketers did not treat customer data or customer privacy with the attention and…. Facebook simply exhibits the worst of these tendencies But they’re hardly a woman in acting less […]
[…] in digital marketing? Is it possible to personalize without creepy data? There’s so much that marketers need to learn from GDPR. At the end of the day, we need to make substantial changes to business models built on data for […]