Key Insights into Hospitality Digital Marketing (Travel Tuesday)

As a follow-up to our four key elements of modern hospitality marketing from last week, you might enjoy the video from HSMAI’s This Week in Hospitality Digital Marketing featuring Loren Gray, Robert Cole, and our own Tim Peter from a couple weeks ago. The video covers a variety of mobile, social, and distribution trends and offers key insights into hospitality digital marketing for hoteliers all around the globe.

Be sure to check out the links to the various news items discussed during the video to learn even more about the trends shaping digital marketing for hotels. And enjoy:

As promised, here are the links from the video:

• Why Mobile Payments Will Rule
• Why I’m Bullish on Mobile Payments and Messaging (Thinks Out Loud Episode 158)
• Amazon pushes further into payment processing, luring Southwest and others
• Warning: OTA’s Want to Own Your Guest Every Step of the Way (Travel Tuesday)
• Want to Own the Customer? Own the Data – Thinks Out Loud Episode 112
• Microsoft Future Productivity Vision — The older one
• Microsoft Future Productivity Vision — The newer one

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• “5 Key Facts About Mobile, Millennials, and Hotel Marketing”
• “How Safe Are Independent Hotels from Airbnb?”
• “The Big Myth About Digital Strategy.”
• “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”
• “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference”
• “Are Hotel Brands Doomed?”
• “Trends in Hospitality Digital Marketing for 2016”