Is marketing enough?

The Atlantic has A great piece on why GM couldn’t be Apple that’s well worth your time. It profiles former GM vice-chairman for product development Bob Lutz, who makes the case that the company’s excessive focus on the bottom line hurt its product development. Now, even admitting his bias towards product development, he’s on to something.

There’s a famous story about a middling track athlete who asked his coach how to achieve better times. The coach responded, “Run faster.”

Whether your goal is to get better reviews on social sites like Yelp or TripAdvisor, drive repeat business, or, like Bob Lutz, increase car sales, sometimes it’s not just about how effectively you market your product. Sometimes it’s whether you have a product worth marketing in the first place.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day.