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Is local marketing strong in all channels?

It sure looks like it. SearchEngineLand notes, “As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media.” The most telling quote: “One bright spot for TV was spot TV business in small markets…” Marketing is taking on an increasingly local flavor, offline, as well as online.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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