I Heart Zappos – The best customer service story you’ll ever hear
Looking to drive results for your business? Click here to learn more.
Heard any great customer service stories lately? I did. Yesterday at SES, Jennifer Laycock, editor-in-chief of the terrific Search Engine Guide (The small business guide to search marketing), told an amazing story called “I Heart Zappos”. Must’ve gotten something in my eye at the exact moment she was telling the story. No. Really.
What’s the best customer service story you know? Tell us about it in the comments.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email.
And while you’re at it, don’t forget to follow me on Twitter.
If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:
(And, yes… you can hire me to speak at your next event, too).
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:
- Is Social a Waste of Time for Hotel Marketers?
- 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
- 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
- 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
- Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
- For Travel Marketers, Content is Still King
- Trends in Hospitality Digital Marketing for 2016
- 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
- 5 Key Facts About Mobile, Millennials, and Hotel Marketing
- How Safe Are Independent Hotels from Airbnb?
This Post Has 6 Comments
Leave a Reply
You must be logged in to post a comment.
This site uses Akismet to reduce spam. Learn how your comment data is processed.
[…] I’m a big fan of Zappos. CNet looks at how Zappos is planning their redesign around introducing new product categories. But […]
[…] do you do about it? You can act like Zappo’s and make the return process painless, to ease the customer’s decision. Offer reviews. Improve […]
[…] and learning about their customers from it. For instance, someone from Zappo’s – they of the best customer service story ever – started following me on Twitter this past weekend (before I dropped a couple hundred bucks on […]
[…] companies worry about customers taking over their brand using social media. Some do it well. Some, not so […]
[…] absolutely continue to do that. One of the great things about social, is if you do it really well, your customers will tell those stories on your behalf. Just make sure the facts support your story. Because, in the social world, you can be a great […]
[…] has reinvented the retail shoe business by providing unbelievable customer service (though, not at the expense of other customers), good selection and a simple return policy. But […]