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How to inspire action among your customers…

Getting people to care about your brand, particularly when you’re asking them for time/money/what-have-you, is exceedingly difficult. And it’s getting harder to get your customers’ attention. Which is a pity, since so much opportunity exists. Fortunately, Seth Godin provides wonderful insight (to say nothing of a very funny image) outlining how to do it.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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