How to ensure outstanding performance…

Five factors lead to great performance among your staff. They include:

• Hiring folks with the ability to do the job
• Providing them attainable, yet challenging goals
• Giving feedback, both positive and constructive
• Training for missing skills
• Ensuring proper motivation and incentive for a job well done

Seth Godin consolidates this list into a single item: alignment.

If your brand is a promise – and God help you if it isn’t – delivering that promise relies on capable, competent folks. And that relies on the steps above.