How Facebook Thinks About Travel (Travel Tuesday)
If you didn’t get a chance to make it to PhoCusWright last week (like me, I’m afraid), Tnooz has a few videos up, including this gem from Facebook’s director of products, Sam Lessin, about the role social plays in travel.
Some of Lessin’s talk overlaps with things I’ve talked about before, such as how mobile has made it an “all e-commerce” world.
Check out the video when you get a chance here (and, if you’re having issues with the embed, you can view the video on Tnooz here):
Of course, I also think you’d benefit from reading more about this topic, both here on Tim Peter Thinks and around the web. If you’re interested in learning more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” It’s targeted specifically at hotel and resort marketers, (though the lessons apply to just about any business). You can get your free copy of the report here.
You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It (Travel Tuesday)
- Mobile Makes E-commerce Even More “Frictionless”
- Shouldn’t Mobile be More than Last-Minute? (Travel Tuesday)
- Mind Your P’s and Q’s—Getting the Most Out of Consumer Reviews
- Are Employees the Key to Good Reviews?
- 3 Key Trends for 2013
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