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Election Day: Give your customers something to vote for

election-call-to-actionIt’s election day here – primaries, anyway – and these types of signs paper every surface imaginable. “Vote Line B”. It’s a great call to action. Clear. Simple. Easily understood. But a bit short on benefits, don’t you think?

When you’re asking your customers for the sale, do you show them what’s in it for them?

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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