Early returns…

While it’s way too early to comment on whether my 2007 predictions will come true or not, I wanted to point out a couple of leading indicators from the last few days that illustrate my points more fully. First, the fine folks at Church of the Customer point to NBC’s recent use of YouTube as evidence of mass media taking advantage of convergence with great success. Then, Marketing Vox has not just one, but two articles outlining marketer’s and MSM’s attempts over the last year to participate in the emerging customer dialog. Steve Rubel shows, however, that at least some MSM folks fail to get it. It’s frighteningly similar to Merrill Lynch’s vice-chairman saying that online trading would lead investors to ruin. You might remember how that turned out. Of course, given the bust, maybe they were onto something there. Still, should we listen to the Journal on this one? Probably not. Finally, Ad Age does a good job summing up the year in Internet acquisitions. Next year, I think it’s unlikely that the distinction between Internet and conventional acquisitions will remain relevant.

Since I’ve gained a fair bit of traffic the last few days for participating in Darren Rowse’s group writing project, I figured I’d share the link-love. Two great reads I’ve run across during this effort belong to Elana Centor and Nat and Tim. Elana’s in particular does a phenomenal job of reminding me of the power words can have. I highly recommend it.