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Doing What Matters (Book Review of the Week-ish)

James Kilts knows how to build successful companies. As the former CEO of Gillette, Nabisco and Kraft, Kilts helped turnaround three major organizations. His understanding of how to build outstanding brands and the discipline needed to support those brands is unparalleled. Fortunately, he also knows how to explain it. His book, Doing What Matters: How to Get Results That Make a Difference – The Revolutionary Old-School Approach, gets right to the point – despite its long title. Kelts explains the mindset and methods used to turnaround three iconic companies in terms that apply to companies small, large and in-between.

My only criticism is that I “read” the audiobook edition. The reader was a little too tense for my tastes, sometimes berating the listener with the text. Read the book instead.. You won’t regret it. Because building your company is what matters most of all.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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