Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS

Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157) – Headlines and Show Notes

• Is Hyperpersonalization Creepy or Crucial? – Direct Marketing News
• How Social Media Influences Shopping Behavior – eMarketer
• Fleeting micro engagements rise as mobile further crunches time – Mobile Marketer – Strategy
• Despite The Hype, Marketers Still Are Mostly Fumbling Around With Data
• Alexa’s new skill: Voice-powered payments with Capital One – CNET
• What’s Missing From Your Omnichannel Strategy? | Convince and Convert: Social Media Strategy and Content Marketing Strategy
• Is Content Marketing More Effective Than Native Advertising? | Marketing Insider Group
• Will a Poor Customer Experience Affect Future Purchases? – eMarketer
• Digital Drives Disruption (Thinks Out Loud Episode 156)-
• Mobile Won’t Just Change Marketing; Mobile Will Change the World (Thinks Out Loud Episode 155)-
• Mobile May Be Bigger Than You Can Think (Thinks Out Loud Episode 154)
• What Drives Growth in 2016? (Thinks Out Loud Episode 153)
• Why Hotel Marketing Depends on Personalization (Travel Tuesday)
• The Digital Strategy Myth
• Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
• Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded at the Rex Hotel, Ho Chi Minh City, Vietnam, using an Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone into Logic Express 9 for the Mac.

Running time: 12m 53s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: