Why Content Marketing Matters (Thinks Out Loud Episode 161)

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Why Content Marketing Matters (Thinks Out Loud Episode 161) – Headlines and Show Notes

• How Brands Can Engage a Generation of Digital Natives
• Lori Wizdo – Myth Busting 101: Insights Into the B2B Buyers’ Journey
• 7 Predictions For The Future Of Online Marketing – Forbes
• Study: Facebook users are sharing posts more frequently but liking and commenting less
• It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160)
• The Digital Strategy Myth
• Content Marketing: We’re All Publishers Now
• 70% Of Brands Splurge On E-Commerce, Yet Only Half Optimize Its Profitability
• Aligning Content Marketing and Personas – Chiefmarketer
• Using Data to Put Personalization to Work for Your Property [Presentation]
• 5 Key Questions for Creating a “Test and Learn” Culture
• GE Impossible Missions:

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 23s

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