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ClickZ: Report: Offline Ads Are Heavy Drivers of Search Report: Offline Ads Are Heavy Drivers of Search

ClickZ: Report: Offline Ads Are Heavy Drivers of Search Report: Offline Ads Are Heavy Drivers of Search

Clickz article notes the influence of offline media in driving consumers to search. Are we sure they’re not searching because the ad wasn’t effective enough in promoting a call to action?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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