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Body surfing the Web…

Seth Godin talks about the need for folks who can manage high volumes of data as we move forward. I think he’s right. But, as the volume of data accelerates around us, those that can pull their head out of their, um, data streams and see the broader contexts have a distinct advantage over those who simply skim the surface. Both are necessary. Each can benefit the other tremendously. Which one would you rather be?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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