Economist article on Internet as marketing medium
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurableInternet advertising | The ultimate marketing machine | Economist.com The one flaw in the…
4 steps to improved online sales; offline, too, for that matter
A recent post by Robbin Steif got me thinking about how I close sales on the websites I'm responsible for in my day job. In concept, it's simpler than most…
Another traditional marketer failing to see the future bearing down on him..
This one was too good to pass up. This guy thinks people would rather watch commercials than not. Um. Not. All the goood commercials are available on YouTube, anyway. Why…
Email vs. RSS
E-mail versus RSSWhile Real Simple Syndication feeds offer some advantages that e-mail lacks, including the ability for marketers to push updated information without worrying about spam filters or other delivery…