Or maybe, "Book review of the fortnight." Anyway... I happened to mention Jennifer Grappone and Gradiva Couzin's outstanding SEO book "Search Engine Optimization: An Hour a Day", a couple of…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having…
Jeremiah Owyang is a friend of mine, in the "we've never met but we like each other's work," kind of way that happens in the world of social media and…
Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution,…