Why “we suck less” is not smart marketing (or politics)…
Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution,…
Book Review of the Week – Waiting for Your Cat to Bark?
Towards the end of Bryan & Jeffrey Eisenberg's terrific Waiting for Your Cat to Bark? the authors note, "...these principles aren't new; they've been around, in one form or another,…
How do your customers find you? How will they next year?
OK, so this is a couple weeks old, but it's definitely still worth mentioning. Steve Rubel recently wrote about the coolest thing I've seen in the last year. A few…
Techcrunch » Blog Archive » RealTravel Trip Planner: Cut, Paste & Share Travel Tips
Techcrunch » Blog Archive » RealTravel Trip Planner: Cut, Paste & Share Travel Tips RealTravel will annouce its new My Trip Plan tool
Marketers Need To Place Equal Emphasis on SEO and SEM
Marketers Need To Place Equal Emphasis on SEO and SEM