Safety in numbers…
How solid are your math skills? How about statistics? Increasingly, marketers do their best work, not with creative and copy, but with spreadsheets and segments. Mike Moran - who you…
Best Seth Godin post ever…
If actions speak louder than words, this is deafening. Simply brilliant. Now for the question: Do you pay more attention to your actions or your words? Care to re-think that…
Reality bites…
A weird pattern is out there today. The whole blogosphere (OK, Robert Scoble, Seth Godin and Fred Wilson), seems to have posts about determining what's real, whether it's press, Pablo…
Blue Ocean Strategy – Book review of the week-ish
Lots of folks think they're good at strategy. I know many folks who talk at length about their innovative ideas. Yet, in practice, it seems most are good only at…
Such great heights…
The music choices brands - and bands - make kill me. Ohio State's selection of the theme from Titanic during the halftime show of the NCAA Championship game - a…