Why I hate Seth Godin (Summer Reading List, week 5)…
I hate Seth Godin. I don't dispute his intelligence or creativity. I don't dislike his approach. I don't even disrespect with his hairline (excellent brand image, by the way). It's…
User generated comments: Travel brands most at risk
User generated comments: Travel brands most at risk
All about behavioral targeting (or the birth of one-to-some marketing)…
Wow! What happened yesterday? Suddenly, it seems like every site I read is talking about behavioral targeting. In case you missed them: Om Malik discusses Google’s plans for behavioral ads…
Rule #1…
Sure, the customer is always right is a good one. But it assumes you’ve got customers. Seth Godin discusses what marine iguanas represent to marketers, while Clickz blog takes a…
Three steps for improved offline-to-online conversion
After last week’s challenge, the most common request was how to improve sales for wine and liquor stores, given legal issues restricting delivery. Barring changes in legislation, this seems like…