Many small businesses I talk to - those with limited e-commerce capabilities or services that don't lend themselves to online purchasing - have the same worry: Am I spending too…
Quick overview from David Armano about the different types of behaviors consumers exhibit online. Well worth the read. The one point I would add is that David's missing the "search…
I lived through the first go-round of mobile hype. In the late 90's, my employer tasked a division within the company to enable mobile transactions. Needless to say, it didn't…
SEOmoz talks about QR codes and physical hyperlinking, asking will they lead to "...no more typing and no more search engines?" Clearly, the technology provides both tracking for offline media…
It sure looks like it. SearchEngineLand notes, "As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media." The most telling quote: "One bright spot for TV was…