Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant.…
What’s on your mind? Automated features, like the search suggest Mike Moran and I talked about a few weeks ago, sometimes bring curious results. See the ones CNet picked up…
Copywriting seems hard for lots of folks, at least judging by the copy I read. Would you like to get better at copywriting? Grok.com has a good list of tips…
Nobody's site is perfect at converting visitors to customers. Not mine. Not yours. Not even these 20 killer e-commerce sites you can read about on Varien.com. How does your site…
Steve Krug would call it the Don't Make Me Think test, but what a classic expression. If, - and I would never suggest thinking of your customers this way -…