What sales channels matter most? (Guide to Small Business E-Commerce Strategy) February 19, 2008 Tim Peter E-commerce Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes. View Full Post
What do you do about late adopters? February 18, 2008 Tim Peter Marketing Early adopters may be fun, but how much business do you get from late adopters? View Full Post
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish) February 15, 2008 Tim Peter Book Reviews Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf. View Full Post
Do your campaigns do this? February 12, 2008 Tim Peter Marketing Grok Dot Com analyzes the failure of Elf Yourself. Here's how to do fun and still succeed. View Full Post
What does the Microsoft-Yahoo mashup mean for your business? February 11, 2008 Tim Peter Search Microsoft's bid for Yahoo may change the game for search marketing. But don't bet on it too soon. View Full Post