What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.
Will rising gas prices fuel local search?
Rising gas prices may fuel local search and local business. Your small business can use this as an opportunity to win using local search.
Google experimenting with scrolling ads?
Is Google offering a scrolling version of AdSense?
Book Review of the Week-ish: POST study, Forrester Research
Do you know how to set social strategy for your company? Do you know the right tools to use? Josh Bernoff and Charlene Li provide guidelines.
Does your business represent a social marker?
Hugh MacLeod discovers "social markers." Local businesses need to be the "social marker" for their business in their community.