Price transparency (Guide to Small Business Ecommerce Strategy)
I'm giving a talk to the Houston Internet Marketing Association tomorrow about price transparency on the internet and the need to improve value to your customers. Here are the slides.…
Internet ubiquity is about to explode. Here's why.
Saying I'm bullish on the Internet is a gross understatement. Unfortunately, while penetration of Internet access has reached significant levels among most consumers, adoption into people's everyday lives doesn't always…
Small Business Ecommerce Link Digest – March 21, 2008
The March 21st ecommerce digest looks at simplicity to meet customers' goals. Seth Godin, Linda Bustos and a nice human interest story all illustrate the point. Check it out.
I Heart Zappos – The best customer service story you’ll ever hear
Truly the best customer story you're likely to hear for a long time. Zappos did a Good Thing.
What page is your home page? (Guide to Small Business Ecommerce Strategy)
Landing pages are your customers' home page. Can they use those pages to accomplish their goals?