Every quarter, we pay close attention to what the Big Tech players — Apple, Google, Facebook, Amazon, and Microsoft (AGFAM), plus Shopify and others — have to say about the…
Content is still king. Period. But the king can’t rule if no one ever sees it. Which is why a content strategy that doesn’t account for content distribution isn’t much…
It's that time of year again, one where someone suggests that content marketing as we know it is dead. And when it's someone like Rand Fishkin, it's worth listening to…
When is it a bad idea to bet on the future? How about... never. First, we're seeing massive shifts in customer behavior during the pandemic — behaviors that look likely…
A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers' — excuse me, fans'…
