Guest Post: Content: An Investment To Make in 2012 by Josh K. Hosseinzadeh
In this guest post, Josh Hosseinzadeh explains why content marketing matters for your SEO.
Twitter Weekly Updates for 2012-02-26
Oh, boy. Google Caught Tracking Safari Users: What You Need to Know http://t.co/r5K8whEA # The End of the Full-Time Salaried Job: How to Freelance | Moneyland | http://t.co/q7UB0Ifm http://t.co/YgO1eUcu #…
8 Excellent Tips for Effective Guest Blog Posting
Writing guest posts can help you build your blog and your brand. Here are 8 tips to do it successfully.
Does Google care if you show up at all?
Google stopped showing some sites in its search results. Here's why you should care.
5 online marketing goals that make (dollars and) sense
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?
Two reasons:
The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?