Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)
Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill…
An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434)
Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in…
Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)
A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…
Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)
Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…
Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)
Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had…