Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…
There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your…
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…
Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…
