Another traditional marketer failing to see the future bearing down on him..

This one was too good to pass up. This guy thinks people would rather watch commercials than not. Um. Not. All the goood commercials are available on YouTube, anyway. Why would I need them in the middle of shows I want to watch? Make shows I want to watch and maybe people fast-forwarding through commercials would be less of an issue. A colleague of mine and I just had a discussion about this yesterday, where he noted how the cost of advertising on network television has continued to go up while network TV’s viewership continues to decline. Where’s the sense in that? Smart marketers understand that the way to get attention for your product or service is:

1. Give people something worth their attention
2. Put it in the hands of people others listen to

Forcing people to jump through hoops to do what they want to do is not good. As I mentioned during the conversation with my colleague, when you start having to sue your customers because they’re trying to enjoy your product, your business model has got some serious issues (see the RIAA, et al).

Give your customers a reason to watch your programs, Mr. Shaw. Solve that problem first. Then your value proposition to advertisers might actually have some value.

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