Tim Peter Thinks

Why Meta-search, Search, Social, Local, and Mobile Conspire to Kill Conversion Rates

May 29, 2013
Tim Peter
Distribution, Marketing, Merchandising, Mobile, Multichannel

Paid search. Organic search. Metasearch. Email marketing. Daily deals sites. Ratings and reviews. Social and local and mobile. How in the world is a poor travel marketer to navigate the…

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Kiss Your Current Conversion Rate Goodbye (Travel Tuesday)

May 28, 2013
Tim Peter
E-commerce, Search, Strategy, Travel Marketing

Changes in search behaviors are going to kill your conversion rates. Here's why.

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What is "conversion rate," anyway? (Math for Marketers)

July 31, 2012
Tim Peter
analytics, E-commerce

Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.

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Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown

July 17, 2012
Tim Peter
analytics, E-commerce, Marketing, Strategy

Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…

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Why Conversion Volume Optimization Isn't Better Than CRO

July 16, 2012
Tim Peter
analytics, E-commerce, Marketing, Strategy

Taking Himanshu Sharma's conversion volume optimization to task.

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