7 Sensational Hotel Marketing Insights: Hospitality Marketing Link Digest

Hey, Big Thinkers. No setup this week. Just a quick collection of 7 sensational hotel marketing insights for your reading and research needs. Enjoy:

1. Hotel Marketing outlines a series of six tips to boost direct revenue in 2016. Useful insights all around.
2. Ryan Solutions says that when it comes to Millennials and email marketing, hospitality-specific data yields intriguing results. Very cool.
3. Hotel News Now recaps a roundtable among top hotel executives as they dissected the industry’s issues. Seems like a good time to review these 5 fantastic posts featuring top travel marketing trends too.
4. Koddi reports on amenities return to Google’s hotel search results.
5. Another excellent Hotel News Now article covers the recent HSMAI Digital Marketing Strategy Conference and says that this is the year digital marketing goes mobile. You’ll probably also want to review these 8 outstanding lessons from the 2016 HSMAI Digital Marketing Strategy Conference.
6. Two recent posts worth checking out note that for travel marketers, content is still king and answer the critical question, “is social a waste of time for hotel marketers?” Really good stuff.
7. Finally, you won’t want to miss this 2016 key marketing trends presentation or these 8 top-notch travel marketing posts from the past month, the top travel marketing posts of January, 2016 (plus December’s too!) Be sure to check ’em out.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• “5 Key Facts About Mobile, Millennials, and Hotel Marketing”
• “How Safe Are Independent Hotels from Airbnb?”
• “The Big Myth About Digital Strategy.”
• “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”
• “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference”
• “Are Hotel Brands Doomed?”
• “Trends in Hospitality Digital Marketing for 2016”