7+ Marvelous Mobile E-commerce Posts: E-commerce Link Digest

What a week, Big Thinkers, for great writing and analysis of the mobile marketing and e-commerce space; just tons of great stuff out there on the Interwebs across a wide range of topics. Why not take a few minutes to review these 7+ marvelous mobile e-commerce posts? You’ll be glad you did. Enjoy!

1. Starting us off, we’ve got Luxury Daily’s coverage of an excellent Forrester report that says mobile is “tail wagging the dog” of business transformation. Two words: Damn straight.
2. Continuing that theme, Get Elastic has a great infographic that explains how retailers can meet omnichannel expectations.
3. On the topic of omnichannel, Retail Online Integration lists 4 things every retailer should know about attribution management. Luxury Daily builds on that, noting how e-commerce provides a testing ground for bricks-and-mortar expansion (something I talked about a bit while looking at the big secret about e-commerce). Good stuff all around.
4. While we’re talking about e-commerce overall, you might want to give a listen to this week’s episode of Thinks Out Loud—our weekly e-commerce and digital marketing podcast—“The State of E-commerce 2015.” Definitely worth a moment of your time.
5. There’s a ton this week about mobile payments for you to check out. First, Mobile Commerce Daily asks if the Softcard deal will be enough to save Google Wallet (and you can read my follow-up look at what’s up with Google’s latest mobile wallet move here). You might also enjoy this look at what Amazon’s mobile wallet failure can teach you.
6. Shifting gears to mobile search, Search Engine Land reports that search is number one content discovery tool for mobile users, which also explains why Google is sending mobile usability warnings to huge number of webmasters. And Mobile Commerce Daily details this BIA/Kelsey report that explains search’s evolution towards push and app-based, particularly as evidenced by Google Now.
7. And, finally, here are some great tips about mobile email, including MarketingProfs’ look at what consumers dislike about mobile email and this post that asks “Are You Still Making This Major Email Marketing Mistake?” Try ’em. You’ll like ’em.

Like this list? Then make sure to check out this round-up of 7 Magical Mobile Marketing and E-commerce Picks, these 8 E-commerce and Mobile Marketing Must-Reads, and the rest of our E-commerce Link Digest series. Plus don’t miss the top posts of 2014 right here.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56