6 Spectacular Resources for Hotel Marketers from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers, hope this weekend was everything you needed before gearing up for another big week. Before you get that week started, be sure to check-out this collection of 6 spectacular resources for hotel marketers from the past week, part of the Hospitality Marketing Link Digest series. Enjoy:

1. A couple of interesting stories from The Next Web this week that affect hotel marketers. The first reports that Facebook Messenger now lets you check-in to KLM flights. While the second says Uber’s app will now let you check in to your hotel room en route. Two excellent examples for why i’m bullish on mobile payments and messaging (this week’s E-commerce Link Digest offers some additional examples you might want to check out).
2. Duetto Research interviewed our own Tim Peter on the promise of digital marketing for hotels that you’ll definitely want to see.
3. A couple of recent posts here on Thinks explain why hotel marketing depends on personalization and state that personalization starts with a person.
4. You owe it to yourself to read through these 6 travel marketing insights you need to see from the Hospitality Marketing Link Digest series.
5. And, finally, don’t miss this round-up of five more amazing travel marketing posts: the top posts of March, 2016.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• “5 Key Facts About Mobile, Millennials, and Hotel Marketing”
• “How Safe Are Independent Hotels from Airbnb?”
• “The Big Myth About Digital Strategy.”
• “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”
• “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference”
• “Are Hotel Brands Doomed?”
• “Trends in Hospitality Digital Marketing for 2016”