6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

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Howdy, Big Thinkers! And Happy New Year! No big setup this week, just 6 sensational hospitality digital marketing insights to kick off your week — and your year — in style. Enjoy:

1. MediaPost offers up a great look at “Technology Bringing True Efficiency To Travel Marketing” in the coming year that you’ll want to read when you have a moment.
2. While they’re from a few months back, these “10 Great Hotel Direct and OTA Distribution Posts” picked up a lot of traction on Twitter over the last few weeks. Take a look and see why they matter to you too.
3. The folks involved in building Booking.com decided to share some fantastic insights into exactly what makes the site work so well in this “Design Critique — The Booking Way.”
4. What’s most interesting about that design critique? Well, Booking.com parent “Priceline’s CEO Darren Huston Explained Why Driving Brand Value Matters” a few years ago. As the design critique illustrates, Booking continually focuses on providing the best guest experience. And that’s a solid lesson for us all, isn’t it?
5. These “5 Fast Travel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series got a lot of attention over the holidays. Give ’em a look to see why.
6. And, finally, you’ll want to check out these “6 Travel Marketing Posts Highlighting 2017 Trends” as you dive into the year ahead.

Hope you have a great week ahead, Big Thinkers. And a fantastic year, too!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• Is Social a Waste of Time for Hotel Marketers?
• 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
• 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
• 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
• For Travel Marketers, Content is Still King
• Trends in Hospitality Digital Marketing for 2016
• 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
• 5 Key Facts About Mobile, Millennials, and Hotel Marketing
• How Safe Are Independent Hotels from Airbnb?