5 Powerful Posts About the Trends Shaping Travel Marketing: Hospitality Marketing Link Digest

Just a quick list for you all this week, Big Thinkers. But you’ll likely get a lot out of these 5 powerful posts about the trends shaping travel marketing. Enjoy:

1. Tnooz digs intowhat OTAs and hotels may do next as rate parity falters. Very important read.
2. Skift reports on the great travel marketing “who-dun-it,” attributing credit for the last click. Great read about a critical topic.
3. We took a look at
   what Amazon’s travel offering is really about. Well worth your time.
4. Tnooz examined how to modernize the travel payment process and win the connected customer. Given that mobile payments represent one of the key 2015 travel trends worth watching, this is a really important article. Be sure to check out our other past coverage of the importance of mobile wallets to e-commerce and travel marketing in “The Little-Known Factors Behind E-commerce Growth in 2015,” “The Game Changer for Mobile Commerce” and “What’s Up With Google’s Latest Mobile Wallet Move?”
5. And, finally, you’ll want to check out this look at
   why mobile matters for hotel marketing from our regular Travel Tuesday series.

Of course, if you want to gain even more information about trends in travel marketing, you’ll probably enjoy these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56