4 sure e-commerce tips to boost conversion… for sure. (Small Business E-Commerce Link Digest – November 13, 2009)

We’re all looking for better production from our e-commerce channels this holiday season, right? Well, thinks is on the scene. Here are a few quick tips to help you make the most of your traffic this year:

• Smashing Magazine is up first, offering 15 common e-commerce design mistakes – and how to avoid them. They’re right on the money with their first item, “a lack of detailed product information.” If your customers don’t have enough information to make a purchase decision, you can’t really expect them to make a purchase now, can you?
• Not sure what product information to offer? Fortunately, Econsultancy offers 37 things you should have on a product page. Good stuff.
• As you’re working on the right layout to show all this additional product information, don’t forget to A/B test your designs. Of course, while you’re at it, you also want to avoid Search Engine Land’s 6 deadly mistakes of web page testing and tuning.
• And for all we talk about testing our designs, Seth Godin suggest we might be better off testing who we should have as customers.

Happy Friday, Big Thinkers. We’ll catch you back here next week. Don’t forget to check out our past e-commerce coverage and subscribe to thinks in your favorite reader or by e-mail so you don’t miss a thing.

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