3 Steps to Digital Marketing Success in 2014 – Thinks Out Loud Episode 55

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3 Steps to Digital Marketing Success in 2014 Headlines and Show Notes

Focus

• The 80/20 Rule
• Retailers Lag Behind Consumers’ Omnichannel Desires – eMarketer
• The Customer Journey to Online Purchase – Think Insights – Google
• Mobile Path to Purchase: Five Key Findings – Think Insights – Google
• Today and Tomorrow: Mobile and The Changing Customer Journey
• The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
• 2014 Internet Marketing Trends Worth Watching – Thinks Out Loud Episode 54

Diversify

• Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight – Business Insider
• Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
• Google Glass Lead: How Wearing Tech on Our Bodies Actually Helps It Get Out of Our Way | Wired Opinion | Wired.com
• Why Mobile Will Bring Back Branding – Thinks Out Loud Episode 50
• The Secrets Behind “It’s All E-commerce” for 2014 – Thinks Out Loud Episode 51
• Want More Web Business Now That It’s All E-commerce? 6 Questions You Must Get Right
• The Zen of Digital Marketing Strategy

Joy

• Happy…

Final Thoughts

There’s still time to get something from our 2013 Thinks Holiday Gift Guide for that someone special. It doesn’t even have to be me. ;)

And, as mentioned here are my slides for “The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline”:

And also for “Today and Tomorrow: The Changing Customer Journey”:

You can also register to receive a free copy of my special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 30s

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