Thinks Out Loud Episode 16: Respect Your Customer
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Headlines
- Recap of @IBMBigData’s Chief Experience Officer (#CXO) Twitter chat, Finding and Following Your Customer’s Digital Footprint
- Social Media Advertising; Two Screen Viewing And Customer Behavior from Social Media Today
- How to measure brand awareness on Facebook from Econsultancy
- I ask, “Is Permission Marketing Still Relevant?”
- Does Verizon’s Monitoring Of Customer Behavior Violate Wiretap Laws? from the Consumerist
- lastminute.com finds that traditional conversion tracking significantly undervalues non-brand search from the Google Analytics blog
- 3 Key Tips to Search Campaigns that Convert from Biznology
- My first podcast looking at what your customers want.
Books
The two Douglas Hubbard books I mentioned on the show are:
- How to Measure Anything: Finding the Value of Intangibles in Business
- Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
Contact information for the podcast: podcast@timpeter.com
Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.
Running time: 12m 03s
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