Thinks Out Loud Episode 6: Tell Me a Story

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Headlines

• Google Analytics blog describes how mobile-friendly sites turn visitors into customers
• Search Engine Land interviews an Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
• My Biznology post explaining Why SEO is Really Dead This Time and What to Do About It.
• Bloomberg reports Armstrong Stands to Lose $30 Million as Sponsors Flee

Brand Story

• What is a “brand story” anyway?
• Building your brand story
• Thinks Out Loud Episode 5: What Are You Doing?

The future is already here…

• Google and the future of advertising…

Book Review

• Positioning: The Battle for Your Mind by Al Ries and Jack Trout. As I’d mentioned earlier this week, this book ought to be required reading for anyone in business.
• The Desert Island Library: 6 Essential Modern Marketing Books. The complete list.

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 12s

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