Thinks Out Loud Episode 2: Social is People – September 20, 2012
Podcast: Play in new window | Download
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Welcome to our second episode of Thinks Out Loud Social is People. In our first episode, we looked at why you use marketing and setting goals for your marketing plan. This week, we look at who you market to and how to speak in their language. Here are the show notes:
News and Headlines:
- 90 Percent of Small Business Use Social Media [Infographic] | Social Media Today
- Tying Social Media to Business Objectives, Measurement Tactics – eMarketer
- Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU | SEOmoz
Discussion of what bounce rate is and how to improve it:
- Web Analytics Glossary
- When is your bounce rate too high? What’s it worth to you to fix it?
- Want to improve bounce rate? Six questions you must get right.
Explanation of why Social is people and a look at persona creation:
- It’s All Coming Together presentation (contains “quick ‘n’ dirty” persona overview
- Why must you respond to negative comments in social media?
- The hidden key to social marketing success
- What Makes Social Work?
- All Marketing is Social Presentation
Book review:
- Trust Me, I’m Lying: Confessions of a Media Manipulator
by Ryan Holiday (hardcover)
- Trust Me, I’m Lying: Confessions of a Media Manipulator
(Kindle edition)
Contact information for the podcast: podcast@timpeter.com
Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface
You can download or listen to the podcast here on Thinks using the player below:
Technorati Tags: marketing, marketing best practices, social, social marketing, social media, social search, social strategy, strategy
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