How to count unusual things that count for your business (Small Business E-commerce Link Digest – November 19, 2010)

This week, we’re just looking at a handful of less typical ways of thinking about and measuring your business. No fancy build up, just links, links and more links:

• Mashable reported that Twitter’s analytics product is in the wild. As businesses increasingly use social for marketing, they’ll need these types of tools to track the success of their initiatives. While it’s still in testing, it has been a long-time coming, and hopefully will be worth the wait.
• The Official Google Analytics blog started a great series on optimizing and analyzing for mobile devices. Very cool.
• Your friendly neighborhood thinks team (that would be me, myself and I), offered up a look at “retained” visitors – those left over after bounces – and how to use them to grow your business.
• Frank Reed has a new post on Mike Moran’s Biznology that examines whether Bing and Yahoo local are worth your time. I’m not sure I agree with Frank’s conclusions, but asking these kinds of questions is often what separates those who perform the best from those who simply follow the pack.
• And, finally, Avinash Kaushik put this intriguing message up on Facebook:

  

  If you follow the instructions by logging into Google Analytics, then clicking the link, you’ll be taken to a GA page that lets you segment your customers by their search query length. Very interesting.

Hope you enjoy these unique and unusual ways to count what counts for your business. We’ll keep bringing you more useful tools to grow your business going forward. You can count on it.

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